ARARAT: Aproud heritage

18 November, 2015

The legendary ARARAT brandy symbolises the culture, heritage and spirit of Armenia and is the most famous representation of the country worldwide. Made of local grapes, it is a perfect example of Armenian craftsmanship By Sudipta Dev.

The name ARARAT brandy is synonymous with the country of its origin, Armenia, where the culture and religion of the people is intrinsically linked to the Biblical Ararat mountain. The history of Armenian brandy goes back to 118 years, to the year of 1887 when the first guild merchant Nerses Tairyants started brandy production in the country. “Following the advice of his cousin, Vasili Tairov, he invested his money, passion and thirst for perfection to start an enterprise which soon became the symbol of Armenia,” says Marina Badalyan, ARARAT brand ambassador of Yerevan Brandy Company (YBC). In 1899 the factory was acquired by well-known industrial company NL Shustov & Sons, and Armenian Brandy became the official purveyor of the Russian Imperial Court.

There have been many milestones ever since, with products of the company bagging prestigious awards at various international exhibitions. It was in 1902 that Mkrtich Musinyants created the first Armenian vintage brandy Fine-Champagne Select (Otborny) and presented it in France, the motherland of the cognac. “Armenian brandy won the recognition of French masters, which was evidence of the highest quality, a sign of leadership and innovative approach to making beverages. Read more:

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